The winter of 2014/2015 may have got off to a slow start here in the Alps but this was our 5th birthday year so we knew it was only a matter of time before it got better – and it certainly did! The snow arrived in between Christmas and New Year and sales of Wipeout merchandise took off at a powdery pace. Here’s a brief update of what went down as the snow fell this winter.
General Sales Overview
Our partnership with Snow+Rock in the UK really helped boost sales in Blighty this year, online sales via our own site were fantastic, and our partner stores in-resort did a sterling job spreading the Wipeout word. We’ve got a great base from which to build in 2015/16 so thanks to all who have helped us thus far.
Original Wipeout Ski Resort Maps
Our top sellers online this year were the Three Valleys, Espace Killy, Paradiski and Portes du Soleil Wipeouts so it comes as no surprise that these were the ski areas most frequented by British skiers this season according to a report recently produced by Iglu Ski.
Custom Winter Wipeouts
Sales of our custom winter Wipeouts are doing better than ever, thanks in no small part to our most loyal client, Powder Byrne who we have been working with for the last 5 years. Every skier who books to go on snowsports holiday with Powder Byrne currently receives a customised Wipeout piste map for their chosen ski area plus the Wipeout game for kids (and adults!). Powder Byrne are specialists when it comes to family ski holidays and take care of every detail when it comes to taking little ones to the snow.
In addition to a host of other luxury chalet operators we have been working with throughout the Alps, a special mention must also go to luxury ski holiday company Consensio who have partnered with us for the past four winter seasons. It’s an honour to work with the best in the business and we hope to be working with more of you guys next winter.
Gifts and Games
Sales of our Wipeout products for kids were excellent this year as word spread about the fun and functional nature of our Wipeout baby bibs. Launched in 2013 and made from unsold stock of Wipeout maps, the microfibre cloth is super soft and backed with absorbent towelling which makes it ideal for sensitive baby skin. Choose from our bandana bib for just £4.99 or our long sleeve, full cover bibs for messy toddlers available in two sizes and starting at £9.99.
New products for this winter included the excellent kids book – Mark the Mountain Guide – and the Memory Wipeout card game. Both of which have been very well received and make excellent year round birthday presents for budding skiers and mountaineers!
Wipeout Team News
We’re proud of what we’ve achieved this year at Wipeout HQ, both on and off the snow. There’s been ski trips to Japan, business trips to ISPO, night time cross country skiing adventures sponsored by vino and chips, new team members brought on board, early morning ski tours and much, much more. Of all of the fantastic moments we’ve experienced this winter, perhaps the greatest achievement was made by mini Wipeout #1 who conquered her fear of walking on snow, fell in love with the white stuff, and simultaneously made her parents proud and their lives so much easier! Well done that girl!
So that’s it for another winter – thanks go out to everyone involved. Here’s hoping for an even more successful ski season next year and in the meantime, enjoy the sunshine…..and the rosé of course!